MojaMix is a custom, build-your-own cereal. You pick a base then other ingredients like dried fruit, nuts and seeds to mix in. It is a lot of fun and while it is more expensive than say buying a box of cereal at the grocery store it is super fresh and of course, since you picked everything out yourself, you are bound to like it! I do think that if you were to source all of your ingredients individually it would come out to much more than what a bag of MojaMix costs. The costs of the custom mixes vary, the fewer ingredients the cheaper it is and some of the add-ins are cheaper than others.
I made a cereal with the coconut crisp base (oat flakes, barley flakes, coconut flakes and rice crispies) and added figs, goji berries, goldenberries, cacao nibs and coconut chips. You can customize the name and label of your cereal. You can reorder the same mix again by entering an unique code at the website so you don't have to create it from scratch each time. The website is very easy to use and you can add and remove items from your cereal at will. The only issue I had with the site was that only place I could find to enter the code to reorder your custom cereal is on the FAQ page which doesn't make much sense. You would think that it would be right on the front page or where you start to choose your mix but it isn't. There also doesn't appear to be log in where you could keep track of your orders or save your payment information. But while the website is a little clunky, it is easy to choose and order your cereal and the product itself is great.