The National Confectioners Association just released a new survey for Valentine’s Day.
Americans across the board agreed that dark chocolate is the most preferred type of chocolate (46%). And, supporting the notion that the American palate becomes increasingly sophisticated with age:53% of adults aged 55 or older cast their votes for dark chocolate over milk chocolate (37%)55% of voters aged 18-34 picked milk chocolate over dark chocolate (31%) .
I am so happy that the popularity of dark chocolate is increasing, even as a child I eschewed milk chocolate. The more people buying dark chocolate equals more varieties and the more affordable the good stuff will become.