You can now order Reese's cups straight from the factory-they mail the jar to you within 96 hours of the candies being made. I have to say, as someone who has been to Hershey PA more times than I can count, fresher is better. The candy might still be good on the expiration date but it's better fresher. This would make a really special gift for someone who is a big Reese's Cup fan. Click here to order.